Have you heard? Twitter is changing the world. Never before has there been such a diverse and dynamic network that allows recruiters, technology enthusiasts and others a place to share, learn, search, grow community and reach people all at once. Twitter now has over 105 million registered users, and is much larger than most people and analysts had predicted. With Twitter developing recent partnerships with search engines Google and Bing, your tweets are not only being broadcasted to your followers on Twitter or those in the community, but literally to the whole world. This is huge! Tweets and status updates on Twitter now carry real power, and can show up in real-time on Google for example. With that in mind, tweets can be search engine optimized to get more attention by the search engines and ultimately produce more traffic to your career site, job openings or blog for example. The following is a 9 minute video that outlines my findings around Twitter, Google and SEO.
Some additional food for thought. I tested Google's real-time search engine with an SEO optimized tweet. I posted a tweet with the key words "recruiting videos" as the first characters and words in the tweet, provided a link to my site, and added in a descriptive hashtag. Sure enough, it appeared in Google (see screenshot). Due to Twitter traffic, with significant click-through to the link provided in my tweet, both my tweet and link appeared at the top of the updates page on Google in under 30 minutes. I also had tweets for "location-based recruiting" appear in real-time on Google's home page last week mixed in with other webpages and links, so it really works!












