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April 18, 2010
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Have you heard? Twitter is changing the world. Never before has there been such a diverse and dynamic network that allows recruiters, technology enthusiasts and others a place to share, learn, search, grow community and reach people all at once. Twitter now has over 105 million registered users, and is much larger than most people and analysts had predicted. With Twitter developing recent partnerships with search engines Google and Bing, your tweets are not only being broadcasted to your followers on Twitter or those in the community, but literally to the whole world. This is huge! Tweets and status updates on Twitter now carry real power, and can show up in real-time on Google for example. With that in mind, tweets can be search engine optimized to get more attention by the search engines and ultimately produce more traffic to your career site, job openings or blog for example. The following is a 9 minute video that outlines my findings around Twitter, Google and SEO.



Some additional food for thought. I tested Google's real-time search engine with an SEO optimized tweet. I posted a tweet with the key words "recruiting videos" as the first characters and words in the tweet, provided a link to my site, and added in a descriptive hashtag. Sure enough, it appeared in Google (see screenshot). Due to Twitter traffic, with significant click-through to the link provided in my tweet, both my tweet and link appeared at the top of the updates page on Google in under 30 minutes. I also had tweets for "location-based recruiting" appear in real-time on Google's home page last week mixed in with other webpages and links, so it really works!
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March 29, 2010
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Is your profile open on Facebook? Yes, No. Not sure are you? I bet there's information sitting on your Facebook page right now that you might not want everyone to see. The problem with Facebook is that there are a ridiculous amount of settings for users to keep up with. I counted 105 individual settings between Facebook account settings, privacy settings and basic application settings. I didn't even factor in each individual application I have set-up for my Facebook profile, which would have put the number through the roof. Who can possibly keep up with all that? The average user doesn't. This is why Facebook is a goldmine for recruiters to discover talent. After all, Facebook has over 400 million profiles and is the largest social network on the planet. Facebook is all fast closing in on being the #1 most trafficked site in the world as well. 

The search features on Facebook have their limitations. Ask anybody on that. But with all the settings and privacy loopholes for users to keep up with, recruiters can pull back a ton of free information from profiles. Don't worry about the search problems. Don't put too much stock in friending people to get the information you need. Just dig. This three minute video gives you an idea of what I mean. 



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October 16, 2009
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TweetTwainer is an hour long training session I gave to 1,500 people in the staffing community this summer, and it was very well received. I recorded the webinar event, and wanted to share with visitors of my newly launched site. My twitter profile can be found here. This is the first of many TweetTwainer webinars and events I plan to do, with more coming in 2010. Twitter is a constantly evolving community, and can benefit not only those in HR and recruiting, but in all other fields as well (see my post "Twitter is Changing the World").

TweetTwainer: Tips, Tools, Tactics and Strategies for Twitter has a runtime of roughly 60 or so minutes, and offers the following:

  • Understanding of what Twitter is and a view of the social media landscape
  • Strategies for following other members of Twitter and how to get followed back
  • How to use the "Information Superhighway"
  • Discover several ways to search and source for talent
  • The Art of The Tweet
  • Tools you need to use at home, the office or on the go
  • Twitter resources, marketing tips and action items to put in play immediately

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October 16, 2009
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At 350M+ members as of 10/09, Facebook is the largest and most popular social network in the world. I gave a presentation to hundreds of recruiters, sourcers and HR managers earlier this year on Facebook: Strategies for the Most Popular Social Network. My Facebook profile can be found here. I recorded the presentation and wanted to share here on my newly launched site. The runtime is roughly 30 or so minutes, and is loaded with step-by-step examples and instructions on how to utilize Facebook to the fullest.

Specifics areas covered in my video include:

  • How to set-up and "work" your Facebook profile
  • Countless ways to brand yourself using different areas of Facebook
  • Uncover talent in any field with detailed examples
  • Search strings to take full advantage of Facebook outside of their site
  • Several strategic thoughts and action items for Facebook

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October 15, 2009
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In July of this year, I gave a presentation to hundreds of recruiters, sourcers and HR managers on LinkedIn: Advanced Tips, Techniques and Strategies. I am an open-networker on LinkedIn and can be found here. I recorded the presentation and wanted to share here on my newly launched site. The runtime is roughly 30 or so minutes, and is chock full of tips, techniques and strategies you can implement right away on LinkedIn.

Specifics areas covered in my video include:

  • Tweaking your LinkedIn profile correctly to be found on LinkedIn and by search engines
  • Techniques for building your LinkedIn network
  • Several ways to search inside AND outside your LinkedIn network
  • "Unlocking" LinkedIn profiles
  • Search strings to use on Google and other search engines
  • Review of LinkedIn Answers and LinkedIn Groups and how to utilize

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