About Geoff

Geoff Peterson is the Managing Principal of General Lead and Author of The Sourcer's Playbook. He is an accomplished talent acquisition leader and sourcing consultant who has worked with Fortune 500 companies and has proven success in consulting, managing teams, and implementing recruiting and sourcing programs. He is immersed in the cult and culture of emerging recruiting communities, tools, technologies and trends.

Geoff has: managed strategic staffing requirements and full lifecycle recruiting projects in dozens of industries. Partnered with HR and business leaders to implement leading edge recruiting operations and best sourcing practices. Developed the bi-annual Mobile Merger event featuring unique sessions around mobile strategies.


  • Recruiting
  • Advanced sourcing
  • Talent mining
  • Recruitment marketing
  • Social recruiting
  • Mobile recruiting


  • Information technology
  • Marketing
  • Retail
  • Finance
  • Healthcare
  • Government
    ... and more