About Geoff

Geoff Peterson is Chief Sourcer for Sourcing Supply, a provider of monthly sourcing subscriptions for name generation and talent sourcing.

Prior to Sourcing Supply, Geoff was Manager, HR Recruiting, Sourcing & Recruiting Operations for TriNet, a technology provider of SaaS cloud-based HR services for small businesses. Geoff also was formerly the Director of Recruiting and Talent Management Consultant for General Lead, where he worked with Fortune 500 companies including Microsoft, IBM, UnitedHealth Group, Disney, PwC and ADP on a variety of talent management, recruiting and talent sourcing projects.

Geoff is a frequent recruiting and HR industry speaker on advanced sourcing, social recruiting and mobile recruiting at ERE ExpoSHRMrecruitDCOnrec ExpoKennedy Information and Minnesota Recruiters, having appeared in 50+ conferences, webinars and events. Geoff also developed the twice annual online recruiting event, Mobile Merger, featuring sessions on mobile recruiting and mobile app development. In addition, Geoff is the author of The Sourcer's Playbook, a 181-page visual guide to finding talent online.

Geoff has proven success in building and managing strategic sourcing programs and talent acquisition teams. He has expertise in advanced sourcing, talent management, social recruiting and mobile recruiting. Geoff is immersed in the cult and culture of emerging recruiting communities, tools, technologies and trends.

Areas of Expertise

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Build Sourcing Teams, Manage Projects

Built and held P&L responsibility for General Lead, a $4M, 50 staff, sourcing services company. Managed multiple sourcing projects for ADP, IBM, PwC, Disney and UnitedHealth Group. Created sourcing program for TriNet to support all lines of business including sales and software development.


Standard Procedures, Service Levels

Partnered with HR and client business leaders to develop standard operating procedures (SOP's) and service level agreements (SLA's) for talent acquisition functions. Oversaw vendor strategy and management with candidate systems, job boards, search aggregators, niche career sites and open web tools.


Social Media, Mobile Applications

Implemented strategic recruiting programs centered around social media, employment branding, mobile applications and text messaging, video, ATS, CRM and employee referral technologies. Guided successful programs for IBM and TriNet, reducing agency spend and time-to-fill.