With the open web, the right tools and a targeted strategy, any person can be found.


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About Geoff

Geoff Peterson is Chief Sourcer for Sourcing Supply, a provider of monthly sourcing subscriptions for name generation and talent sourcing.

Prior to Sourcing Supply, Geoff was Manager, HR Recruiting, Sourcing & Recruiting Operations for TriNet, a technology provider of SaaS cloud-based HR services for small businesses. Geoff also was formerly the Director of Recruiting and Talent Management Consultant for General Lead, where he worked with Fortune 500 companies including Microsoft, IBM, UnitedHealth Group, Disney, PwC and ADP on a variety of talent management, recruiting and talent sourcing projects.

Geoff is a frequent recruiting and HR industry speaker on advanced sourcing, social recruiting and mobile recruiting at ERE ExpoSHRMrecruitDCOnrec ExpoKennedy Information and Minnesota Recruiters, having appeared in 50+ conferences, webinars and events. Geoff also developed the twice annual online recruiting event, Mobile Merger, featuring sessions on mobile recruiting and mobile app development. In addition, Geoff is the author of The Sourcer's Playbook, a 181-page visual guide to finding talent online.

Geoff has proven success in building and managing strategic sourcing programs and talent acquisition teams. He has expertise in advanced sourcing, talent management, social recruiting and mobile recruiting. Geoff is immersed in the cult and culture of emerging recruiting communities, tools, technologies and trends.

Areas of Expertise

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Build Sourcing Teams, Manage Projects

Built and held P&L responsibility for General Lead, a $4M, 50 staff, sourcing services company. Managed multiple sourcing projects for ADP, IBM, PwC, Disney and UnitedHealth Group. Created sourcing program for TriNet to support all lines of business including sales and software development.


Standard Procedures, Service Levels

Partnered with HR and client business leaders to develop standard operating procedures (SOP's) and service level agreements (SLA's) for talent acquisition functions. Oversaw vendor strategy and management with candidate systems, job boards, search aggregators, niche career sites and open web tools.


Social Media, Mobile Applications

Implemented strategic recruiting programs centered around social media, employment branding, mobile applications and text messaging, video, ATS, CRM and employee referral technologies. Guided successful programs for IBM and TriNet, reducing agency spend and time-to-fill.

Client Projects

Managed strategic staffing requirements for Microsoft's public sector government group. Recruited Senior SharePoint, Active Directory, SCCM and C# ASP.NET consultants with TS/SCI Full Scope Polygraph clearances for (DOD) Department of Defense and National Security clients. Directed social media recruiting campaigns centered around Facebook, Twitter and LinkedIn.

Full-life cycle recruiting for manufacturing positions such as construction managers, mechanical, electrical and metallurgical engineers, health safety managers and controllers. Trained recruiters on best sourcing practices in social networks including hands-on sessions for LinkedIn, uncovering passive job seekers unique to the manufacturing industry.

Sourcing for high-volume sales, finance, accounting and payroll positions, including outside sales, account executives, payroll specialists, tax managers, audit managers, benefits coordinators, analysts and engineers. Social recruiting training to recruiting staff of 125+. Implemented "no-cost" sourcing programs reducing agency spend and time-to-fill.

Sourced for experienced C# ASP.NET web developers, e-learning professionals, (MDM) master data management and senior SAP technology consultants for Disney Parks and Resorts Online. Helped implement a new CRM for identifying and pipelining talent across several key business areas including information technology.


Executive Sourcing for IT, finance, healthcare & insurance requirements including infrastructure project managers, managers and directors of information technology, quality assurance managers, voice/data networking architects, senior behavioral clinical consultants, senior financial analysts and finance directors. Trained sourcing team on Twitter and Google.

High-level project for PwC's assurance practice involved identifying and recruiting talent that doesn't leave a "digital footprint" including associates, senior associates, auditors and auditing managers. Helped create best practices "sourcing placemat" for recruiting and sourcing team utilizing social and business networks, search engines and more.


Speaking Engagements




     The Mobile Recruiting Experience   View on Slideshare


The Mobile Recruiting Experience
View on Slideshare

     TweetTwainer: Twitter Training Session   View on Slideshare


TweetTwainer: Twitter Training Session
View on Slideshare

     Facebook Sourcing Strategies   View on Slideshare


Facebook Sourcing Strategies
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     Ideas to Develop New Pockets of Talent   View on Slideshare


Ideas to Develop New Pockets of Talent
View on Slideshare

     LinkedIn Tips, Techniques and Strategies   View on Slideshare


LinkedIn Tips, Techniques and Strategies
View on Slideshare

     The Social Web: Getting Optimal Results   View on Slideshare


The Social Web: Getting Optimal Results
View on Slideshare


The Sourcer's Playbook

The Sourcer's Playbook is a book dedicated to Sourcers, Recruiters and Researchers. This invaluable book is filled with over 100+ "play-by-play" tutorials for finding active and passive talent directly and indirectly using the web. Take a deep dive into Social and Business Networks, Social Media, Search Engines, The Blogosphere, Microblogs, Niche Communities, Groups, Mobile Technologies, and Sourcer Tools and Technologies. See how to harness the power of the web with advanced search techniques, strings, hacks, commands and sourcing strategies.