Geoff Peterson is the Managing Principal of General Lead and Author of The Sourcer's Playbook. He is an accomplished talent acquisition leader and sourcing consultant having worked with Fortune 500 companies including Microsoft, IBM, UnitedHealth Group, Disney, PwC and ADP. Geoff has proven success consulting, managing teams, and implementing strategic recruiting and sourcing programs. He has expertise in recruiting, advanced sourcing, talent mining, recruitment marketing, social recruiting and mobile recruiting. Geoff is immersed in the cult and culture of emerging recruiting communities, tools, technologies and trends.

General Lead
Google +
Mobile Merger

Managed strategic staffing

requirements and full lifecycle recruiting projects in information

technology, information systems, software, sales, marketing, retail, (CPG) consumer packaged

goods, finance, accounting, HR, healthcare, government, insurance and more. Consulting with Fortune 500 companies on

social media and mobile recruiting initiatives. Partnered with HR and business leaders to implement leading edge recruiting operations and best sourcing practices.

Managed strategic staffing require-

ments for Microsoft's public sector

government group. Recruited

senior SharePoint, Active Directory,

SCCM and C# ASP.NET consultants

with TS/SCI Full Scope Polygraph

clearances for (DOD) Department

of Defense and National Security

clients. Directed social media

recruiting campaigns centered

around Facebook, Twitter and


Full-life cycle recruiting for manufac-

turing positions such as construc-

tion managers, mechanical,

electrical and metallurgical engi-neers, health safety managers and

controllers. Trained recruiters on best sourcing practices in social networks.

Sourcing for high-volume sales,

finance, accounting and payroll

positions, including outside sales,

account executives, payroll special-

ists, tax managers, audit managers,

benefits coordinators, analysts and

engineers. Social recruiting training

to recruiting staff of 125+. Imple-

mented "no-cost" sourcing

programs reducing agency spend

and time-to-fill.


Sourced for experienced C#

ASP.NET web developers,

e-learning professionals, (MDM)

master data managment and

senior SAP technology consultants

for Disney Parks and Resorts Online.

Executive Sourcing for IT, finance,

healthcare & insurance require-

ments including infrastructure

project managers, managers and

directors of information technology,

quality assurance managers,

voice/data networking architects,

senior behavioral clinical consul-

tants, senior financial analysts and

finance directors. Trained sourcing

team on Twitter and Google.

High-level project for PwC's

assurance practice involved

identifying and recruiting talent that

doesn't leave a "digital footprint"

including associates, senior

associates, auditors and auditing

managers. Helped create best

practices "sourcing placemat" for

recruiting and sourcing team

uzilizing social and business

networks, search engines and more.

Developed virtual Mobile Merger event aimed at helping individuals "merge mobile into their business" featuring 36 unique sessions around mobile recruiting, mobile marketing, mobile advertising, mobile design, mobile development and more. The event featured 3 separate tracks and 27 hours of original mobile content, all recorded for on-demand playback later.